In today’s automotive world, tyres are no longer just round black rubber. They have become safety devices, energy savers, and environmental contributors. Recognizing their importance, the European Union introduced the EU Tyre Label system, a standardized regulation designed to make tyre performance clear and comparable across brands.

Why the EU Tyre Label Matters

The EU Tyre Label was created to empower drivers with simple, reliable information. Instead of relying only on brand advertising or technical jargon, consumers can now evaluate tyres based on three measurable factors:

1. Fuel Efficiency (Rolling Resistance) – Rated from A (most efficient) to E (least efficient). Tyres with better ratings save fuel, reduce CO₂ emissions, and support sustainability goals.

2. Wet Grip (Safety on Wet Roads) – Rated from A (shortest braking distance) to E (longest). This is directly tied to road safety, especially in Europe’s rainy climates.

3. External Rolling Noise – Shown in decibels and classified A, B, or C. Lower noise values mean a quieter and more comfortable ride for drivers, passengers, and pedestrians alike.

These three indicators simplify tyre selection for both individual drivers and fleet operators, ensuring that safety, economy, and comfort are always part of the decision.

EU Label vs. UTQG: A Global Perspective

For international consumers, it’s important to note how the EU system differs from the American UTQG (Uniform Tire Quality Grading).

• UTQG measures treadwear, traction, and temperature resistance, but comparisons only make sense within the same brand.

• The EU Tyre Label, on the other hand, allows direct cross-brand comparison under a single, transparent standard.

This difference makes the EU approach especially valuable in a globalized market where drivers can choose from hundreds of tyre manufacturers.

Checking the Details: Why Size Matters

Even within the same product line, performance can vary depending on tyre size and specifications. For example, a tyre rated A for wet grip in one size may drop to B in another due to different load and speed requirements.

To solve this, the EU has built the EPREL database and QR code system, allowing drivers to verify label information for the exact size they plan to purchase. This prevents confusion and ensures transparency at every step.

High Ratings, High Prices—Until Now

Here’s the reality: tyres with B/B ratings and low noise (around 71 dB) are usually found in the premium segment. Well-known global brands with similar EU Label scores are often priced significantly higher, targeting customers willing to pay a premium for safety and performance.

This creates a challenge for budget-conscious drivers: do you sacrifice safety and comfort for affordability, or overspend for peace of mind?

Krain Tyres: Certified Quality, Affordable Value

This is where Krain Tyres stand out.

Take the Krain 215/60R16C 108/106 T (C2), for example. Its EU Tyre Label reads:

• Fuel Efficiency: B

• Wet Grip: B

• External Noise: 71 dB

These scores place it in the same performance bracket as high-end tyres from established international brands. But here’s the difference: Krain offers this level of quality at a far more accessible price point.

This balance of certified safety + driving comfort + affordability makes Krain a smart choice for both individual drivers and fleet managers who need to optimize operating costs without compromising reliability.

Built for Today, Ready for Tomorrow

Krain isn’t just chasing certifications—it’s building tyres for the future of mobility. With nearly three decades of manufacturing experience under Sichuan Yuanxing Rubber Co., Ltd., the brand has invested heavily in new energy vehicle tyre technology, focusing on low rolling resistance, higher load capacity, and reduced noise.

This means Krain is not only meeting today’s EU standards but also anticipating the needs of EVs and hybrids, positioning itself as a brand that combines performance, sustainability, and value.

Final Thoughts

The EU Tyre Label has transformed how consumers select tyres by making performance data transparent and comparable. Traditionally, tyres with strong EU ratings were synonymous with premium pricing.

Krain breaks that pattern. With EU-certified quality and competitive pricing, it proves that global drivers no longer have to choose between performance and affordability—they can have both.